TikTok has long outgrown its “entertainment-only” status. Today, it’s an additional platform that delivers reach, attention, and leads. For the real estate market, it’s a powerful opportunity to tap into a new audience.
Targeting Options
Inside the ad manager, you can target users by:
— Interests (housing, investments, renovation, relocation)
— Behavior (users who watch similar content)
— Demographics, language, device type
— Custom audiences (uploaded databases, look-alikes)
Creatives
— Scenic views, floor plans, construction progress
— Short messages: 3–6 seconds, clear and to the point
Lead form format is available directly in TikTok, without redirecting to a website.
One limitation: There is currently no precise city-level targeting in Ukraine — only country-level. That’s why we recommend using creatives with clear geo-identification (always include the city name).
Have a project that needs consistent promotion? Contact us!
Targeting Options
Inside the ad manager, you can target users by:
— Interests (housing, investments, renovation, relocation)
— Behavior (users who watch similar content)
— Demographics, language, device type
— Custom audiences (uploaded databases, look-alikes)
Creatives
— Scenic views, floor plans, construction progress
— Short messages: 3–6 seconds, clear and to the point
Lead form format is available directly in TikTok, without redirecting to a website.
One limitation: There is currently no precise city-level targeting in Ukraine — only country-level. That’s why we recommend using creatives with clear geo-identification (always include the city name).
Have a project that needs consistent promotion? Contact us!