Sales Tech blog

Five Premier Social Media Platforms for Real Estate Sales

The success of the real estate sales industry is inherently tied to your network. The more people familiar with your property listings, the brighter your prospects.

Yet, in the vast landscape of social media platforms, pinpointing the optimal channel for reaching a broad audience can be challenging.

So, which platforms should you select from the multitude online? Opt for those with expansive user bases and advanced marketing tools. Let's delve into the top 5 most formidable ones:
1. Facebook
Users in Ukraine: Exceeding 18 million

Facebook stands as the unequivocal leader for real estate sales, boasting the most substantial user base across all social networks and a plethora of marketing tools facilitating connections with potential clients.

Within this sphere, you can craft a polished profile, meticulously strategize and schedule content releases, orchestrate events, engage in discussions via groups, and launch pinpointed advertising campaigns.
2. Instagram
Users in Ukraine: Surpassing 17 million

Instagram emerges as the second-largest player in terms of users, with approximately 46% falling within the 25 to 44 age bracket—ideal candidates for property acquisitions.

Instagram is fundamentally a visual platform. Harness high-quality, aesthetically alluring photos and captivating videos. These posts empower prospective buyers to virtually explore the construction journey, embark on digital property tours, or engage in enlightening interviews with designers and builders. Enable potential inhabitants to immerse themselves in the abode of their dreams through your posts.
3. TikTok
Users in Ukraine: Exceeding 12 million

TikTok presents a relatively novel avenue for customer acquisition and developer communication.

The user demographic here is steadily maturing, and videos that grace the recommendation feed rack up views within seconds. This presents an extraordinary opportunity for marketers to organically attract fresh clientele. Nonetheless, bear in mind that TikTok thrives on light-hearted and effortlessly dynamic content, even when it leans towards promotional materials.

Frequent posting is pivotal here, optimally, at least once daily. Craft succinct and captivating captions for your videos to seize your audience's attention. Stay abreast of trends for swift profile expansion.
4. YouTube
Users: Approximately 23 million

YouTube emerges as an impeccable video-sharing platform for sculpting your brand identity and augmenting trust in your enterprise. Share your narrative, accentuate your corporate merits.

Transport your audience behind the curtains—invite them into your office, onto construction sites, or within completed residences, among other locales. Assure the production values of your content are top-notch—professionally shot and meticulously edited.

Sustain a steady influx of video content on your channel and gear up for the long game. Optimize your homepage, video descriptions, and calls to action for efficacious promotion. Don't underestimate the potential of YouTube shorts, for they expeditiously propel your videos into the spotlight of Google search results. Capitalize on cross-promotion across other social media platforms and your website. Encourage viewers, within your videos, to express their approval and subscribe to your channel.
5. Twitter
Users: Exceeding 100,000

At initial glance, Twitter might not leap forth as the most intuitive choice for real estate sales. However, it harbors the most substantial congregation of users within the 25 to 34 age demographic—the quintessential target audience.

The platform's advanced search functionalities and list management capabilities enable you to unearth and monitor myriad pivotal real estate profiles.

To fortify user engagement, incorporate images and videos into your tweets. Retweet compelling content to populate your feed and assemble a network of connections. Posing inquiries within your tweets acts as a catalyst for eliciting responses—an engagement booster cherished by algorithms.

In summary, for real estate development firms, Facebook and Instagram shine as the foremost platforms for customer acquisition. Employ communication tools via social media messengers and select outreach means embraced vigorously by users. Don't shy away from experimentation.

Next time, we'll explore leveraging Pinterest for real estate sales.