Sales Tech blog

From leads to property buyers: how to boost sales efficiency

And cut down on customer expenses!
Lead generation is in place, leads are there, but properties aren't selling? Perhaps the issue lies in how potential buyer inquiries are handled in the sales department.

The effectiveness of future sales and the reduction of client costs depend precisely on the quality of their processing. The conversion process from a lead to a buyer should be clear. Managers must manage leads, track progress, find individual approaches, and be persuasive.

In this work, SalesTech is guided by its own algorithm, which has repeatedly proven its success in practice. Today, let's delve into its key aspects and effectiveness points.
  • Qualification
Step number one is the evaluation of potential clients. It allows determining their interest and readiness for further purchases. The main criteria here are: interest in the construction object, budget, suitability to make a decision on acquisition, timeline, etc.

Qualification provides feedback to the marketing department, and a clear algorithm will be applied for each client category. Distributing future buyers into categories allows allocating resources to the most promising ones, thus increasing sales efficiency.
  • CRM System
Step number two involves using a customer relationship management (CRM) system. It enables proper configuration of business process stages, convenient tracking and analysis of data, and managing interactions and relationships with leads throughout the process.
  • Automation
Automating processes and minimizing human factors are crucial. This increases accuracy, ensures efficient client data management, prevents data loss, and allows managers to focus on strategic aspects and client communication by removing routine tasks.
  • Personalization
Personalization involves taking an individual approach to each buyer, considering their preferences and assisting them in finding exactly what they're looking for. This builds trust and significantly speeds up the sales process.
  • Time management
Strictly adhering to timing in client communication is a rule for successful sales. From gathering and analyzing information about a potential buyer to completing housing documentation, a lot of time can pass. It's crucial not to lose communication and maintain timing.
  • Sales analytics
Sales analysis should be conducted throughout the entire process. SalesTech uses a specialized category in the CRM system for lead storage and qualification. Dashboards consolidate various types of data, including information from advertising accounts, Google Analytics, lead generation data, and sales financial indicators. This demonstrates clear collaboration between the marketing and sales departments.
  • Training
Continuous employee training is another key to success. Our company focuses on two main tasks in this process: training new employees using the company's sales code and sales book for managers, and ongoing company-wide training to enhance lead management skills, among other things.

In summary, effective lead processing requires systematic, focused, and skilled approaches. In the upcoming articles, we will thoroughly examine each aspect of this process.