Sales Tech blog

Seven Simple Copywriting Tips to Boost Your Conversions

And Enhance Property Sales
In real estate sales, the written word holds a prominent position. Carefully chosen words serve as a powerful tool for engaging the audience, capturing potential buyers' attention, holding it, and ultimately leading them to the sales department.

Today, we share straightforward tips on persuasive copywriting that can significantly impact sales, brought to you by SalesTech.
  • Don't Be Frightened By "Powerful Words"
While modesty is a virtue, it has no place when surrounded by fierce competition, and you are confident that your offer is the best on the market. Be direct: our apartments are unique, the most comfortable, equipped with cutting-edge technologies, and built from top-quality materials. Strong words evoke emotions, breathe life into content, and instill confidence in buyers' choices.
  • Speak the Truth
However, be mindful that empty promises and intrusive slogans have long worn out their welcome. To avoid audience irritation, write honestly and sincerely. Provide all necessary information, avoid hiding anything, and maintain a balance, being cautious with "flowery" phrases.

If you claim to be the best of the best, provide objective evidence to support such a statement. Ideally, your website should contain all necessary documents and references validating the truth of your words.
  • Avoid Being Unfounded
Social proofs can help in this regard. Scientifically proven: if someone we trust chooses a particular product, we are inclined to believe it will suit us as well. The same principle applies when a proposal is favored by the majority.

Experts recommend incorporating testimonials from satisfied customers, industry leaders, or influencers into your texts. Referring to influential partners, successful integrations, media publications, a list of awards, and the like will convince the buyer to choose you.
  • Emphasize Emotions
Most purchasing decisions are driven by emotions rather than logic. Identify what resonates with your audience, and they will find a rational explanation for their choice.

Your text should evoke various emotions, from curiosity to empathy, interest to inspiration, joy to fear. Creating an emotional connection with your offer will stimulate the desire to learn more.
  • Craft the Perfect Image
Create an ideal image of the property in your text – the one people dream of. You need to evoke the desire to own the real estate in reality.

For example, photos of cozy, comfortable houses against the backdrop of snow-covered slopes and fir trees in Bukovel are enchanting on their own. Enhance them with a description of the homely atmosphere against the backdrop of incredible views. Highlight how easy it is to forget all troubles here. In the mountains, one can breathe fresh air, ski, recharge with energy, and truly experience life. And, of course, effortlessly capture unreal beauty for Instagram!
  • A Dash of Humor Won't Hurt Anyone
Light and humorous texts relax and entertain, making them attractive and effective. Humor is a powerful tool, but it requires finesse. You never know whether a wide audience will understand a joke or if it might unexpectedly offend someone. Therefore, maintaining balance, remembering tonal consistency, and appropriateness of humor is crucial.
  • Make Sure Your Text Is Readable
Finally, presentation matters! Your text should be easy to comprehend. Even the most intriguing and persuasive offer can get lost in "three-story" sentences. Ensure a visually clear and understandable structure with proper spacing, paragraphs, bullet points, and emojis.