Our company has developed the SalesTech framework in a BASIC format for the marketing and sales teams. The goal is the efficient sale of units in under-construction residential complexes, with limited investment capacity for marketing and sales, and the need for stable construction financing.
Key Performance Indicators (KPIs):
Our focus is on the revenues
Our framework entails periodic price elasticity testing and planned price increases throughout construction
Our framework entails periodic price elasticity testing and planned price increases throughout construction
The application of performance marketing methodology and the development of analytical tools have granted us some of the industry's top performance metrics
Marketing Investment Effectiveness:
Partnering with SalesTech in the BASIC format addresses the core challenge for the client – achieving effective sales. The entire scope of work is carried out in-house by SalesTech's team of specialists.
This format is suitable for small-scale construction projects, which are planned in stages. It is also suitable for comfort and economy-class residential complexes where a stable cash flow and cost optimization in sales and marketing are crucial.
Moreover, the BASIC format is well-suited for projects facing the challenge of low sales due to decreased demand or competitive pricing pressures.
The effectiveness of the framework has been confirmed through the successful sale of
residential complexes as examples